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Identity.

"An online identity, internet identity, or internet persona is a social identity that an Internet user establishes in online communities and websites".

Engagement.

"Engagement is turning on a prospect to a brand idea enhanced by the surrounding context."

Conversion.

In internet marketing, the conversion rate is the proportion of visitors to a website who take action to go beyond a casual content view or website visit, as a result of subtle or direct requests from marketers, advertisers, and content creators"

See it in Action

Goodie Bag

Google Sites

Google Sites makes creating and sharing a group website easy. Example templates - Google Sites is powerful enough for a company intranet, yet simple enough for a family website. You can start a site from scratch or from a template.

Google Penguin

The key to looking natural is simple: Diversify your tactics. Special consideration should be given to the anchor text that you use for your links. So, what are the elements of a strong, natural inbound link profile? -Mashable

Wibiya

Target any Audience, from visitors from Paris and active readers, to Facebook users and visitors on Mondays. With over a dozen Audiences to choose from, targeting each visitor has never been easier. You have full control of all targeting and all messages.